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During a recent happy hour for lesbians at a bar in Oakland, Calif., the phrase “online dating” elicited groans across the entire room.
Most of the women mentioned using Tinder, but said they disliked how they had to base decisions about potential dates on a single photo and then swipe the screen to either like or reject them.
But these were all originally created for straight audiences and tend to be riddled with men masquerading as women or couples looking for threesomes.
Moreover, lesbians who use Tinder have occasionally complained about finding straight women or men in their searches.
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To that, Exton responds by saying user traffic is growing 30% per month.
“I got lots of reactions like ‘You can’t possibly be a lesbian, you’ve got long hair,'” Exton recalled.
So Exton, a former marketer, created Her, a free app for women looking to date other women.
The idea is to create a community for lesbians looking to make friends, chat, and, of course, date.
Exton’s future plans include rolling the app out in more cities.
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“Everyone wanted to the see the social aspect,” she said. More articles about dating and gay life are available in a blog.